Business Goal

The voting process is almost always associated with physical and financial strain for all stakeholders. Electoral bodies often spend millions on materials and manpower to drive election processes. The idea of e-voting itself is not a novel concept, however there are very few to no options to offer a clear seamless path for organisers and voters.

The company set out to build a secure and open-source platform for small and medium scale organisations like schools to easily plan and organise polls, collate results from anywhere in the world.

Research and User Insight

In addition to insights received from the business stakeholders, I and a team of designers and product managers conducted surveys and one-on-one with governing bodies of schools/enterprises and active voters. The goal was to better understand how they hold and plan polls, how frequently and challenges faced at all phases.

Combining business and research insights, we found the following facts

• - Most small-medium organisations often hold between 2-10 polls annually.
• - 40% use internally built e-poll tool to host and manage polls.
• - Some recently had their devices stolen.
• - Organisations often have more sub-level/department polls and less top level polls.

Design Goal

The insights from our research helped me craft user stories tailored specifically to the business goals and target market. Some key user stories include

As a poll admin, I want to be able to

• - transfer/invite voters in bulk via CSV or emails.
• - create an automated scheduled poll that also handles communications.
• - manage voters and track vote status and periods.

As a voter, I want to be able to

• - track live poll counts and statistics.
• - vote securely with 2FA authentication from anywhere.
• - Receive comms and updates on vote progress and results.